Creating a curated collection of economic articles and news. With the goal of increasing the organic search for articles and Handelsbanken website.
The Content hub is a collection of all topics the bank work with. Sharing our knowledge about housing, loans and savings. Guiding the reader through different phases in life. No matter if you are young, at the start of your family or soon retiring.
My challenge for this product was producing high quality article pages focusing on visualizing all the articles with engaging and converting images. I knew it was going to be a fun and challenging task, where the further I got into the project, the harder it was going to be to use unique images with quality.
Process, Experience and Outcome
I started by categorizing all the different topics, having a structured and well organized folder with all the images is crucial when building the content hub. It must be easy for the content manager who builds the site with all the components to know where to find the chosen images.
Having small talks and cooperating with the content manager helped me build the folder structure to be more precise. One thing I noticed with articles that were planned to be released, they did not have a clear URL path or breadcrumb path, which made me make a folder for storing images for future use. And at the same time, we ran into more ad-hoc content, were we had to be quick on producing content to answer the situation that appeared from American Tariffs, interest rate decision or news affecting funds.
- We produced over 250 articles over the course of 3 months.
Covering all the topics while prioritizing content based on search volume.
- Organic search increased by 150%
- Reached top 2 on google search ranking for each category.
